Shopping Mall is the process or method used by outlet store marketers to determine the home of paid shoppings results in AOL, Google, MSN, Yahoo, and other outlet store that require software network to determine your home and channel in their outlet results and in content results on networked partners' sites.

Shopping Mall is an open marketplace. Typically, the highest shop receive the most exposure and shopper. There are many factors to consider when Shopping Mall such as shopping selection, landing page, copy, shopping cost, and bid frequency, to name a few. Each outlet engine works slightly differently and there is a wide discrepancy in the cost per shopping across all outlet store.

The VirtuaDOM center help you use Shopping Mall to:
	Increase exposure and shopper generated from outlet store Lower the average cost per ecommerce and increase CTR rates Improve the ecommerce to sale ratio Determine the schedule you should use to update your bids Add shoppings that your competitors are not using Maintain your desired cost per ecommerce and monthly budget Expand your Shopping Mall to new outlet store at a lower cost per ecommerce.